Pulse~Link And Gefen Win Editor’s Choice Award From Popular Mechanics At 2008 Ces

Pulse~LINK’s HDMI-Over-Coax Solution Singled Out as Best New Product Among Thousands of Products Showcased at CES 2008

Las Vegas, NV – January 10, 2008 – UWB semiconductor performance leader, Pulse~LINK, Inc., today announced that their High Definition video distribution solution has been recognized by Popular Mechanics as one of the best new products at the 2008 International Consumer Electronics Show (CES) in Las Vegas, Nevada. The technical editors at Popular Mechanics awarded its 2008 Editor’s Choice Award to Pulse~LINK’s CWave® UWB technology in the newly debuted Gefen HDMI Over Coax Extender. Out of thousands of new products featured at CES, Pulse~LINK’s technology was selected for its innovation in allowing consumers to enjoy premium quality HD entertainment throughout the home over their existing coax cable.

“We analyze hundreds of products at CES to select the 20 Editor’s Choice Award winning products that we think represent significant technological breakthroughs,” said James Meigs, Popular Mechanics editor-in-chief. “This event is the perfect forum for Popular Mechanics to recognize an innovation like the Pulse~LINK and Gefen solution — two companies making the HD experience much more accessible to homeowners.”

“I grew up reading Popular Mechanics and always enjoyed scouring its pages for the latest innovations,” said John Santhoff, Pulse~LINK Co-founder and CTO. “We are truly honored to have our CWave technology recognized by this long respected publication. We announced the availability of our high-volume chipset in December and our first product partners, including Gefen, at this year’s CES. Receiving this award is a testament to the hard work and uncompromising vision at Pulse~LINK.”

The Gefen HDMI Over Coax Extender is the world’s first consumer electronics product to extend the reach of HDMI connectivity from room to room. It provides an infrared back channel that enables consumers to use the same remote that controls their set-top box, DVR, Blu-ray or HD DVD player, in all rooms throughout the connected home. The no-new-wires solution offers Gigabit data rates and is capable of simultaneous delivery of high quality, visually lossless video along with multi-channel digital audio. It combines the simplicity that consumers want with the guaranteed Quality of Service they demand for a true ‘Digital Home Cinema’ experience.

The Gefen HDMI Over Coax Extender is planned for release in April 2008 and will be available online at www.gefen.com or through an authorized Gefen reseller.

Pulse~LINK is the only semiconductor company to deliver production silicon with Gigabit data rates for both wired and wireless HD video distribution. In addition to the first HDMI-Over-Coax product, Pulse~LINK is also demonstrating the world’s first fully integrated wireless HDMI HDTV at CES with Westinghouse Digital Electronics. Each of these technologies are based on Pulse~LINK’s CWave® UWB chipset, which has been validated in independent testing to have the world’s fastest data rate commercially available for wireless networking. Demonstrations of Pulse~LINK’s innovative solutions for whole-home networking are taking place at the Pulse~LINK booth (South Hall 2, Booth 25559). The PM 2008 Editor’s Choice Awards are posted on the Popular Mechanics website atwww.popularmechanics.com.

About Gefen
Gefen leads the industry in just-in-time audio/video solutions for both professionals and consumers with an eye for superior quality and reliable performance. In the HD digital domain, Gefen delivers advanced technologies with multi-platform extension, switching, distribution and conversion capabilities. Gefen equipment is valued all over the world in professional AV/IT and consumer electronics/home theater environments. Their add-on hardware maximizes system functionality by enabling AV systems to operate beyond their original capabilities. A selection of high quality cabling is also available. Visit www.gefen.com for detailed product information.

About Pulse~LINK, Inc.
Pulse~LINK, Inc. is a privately held Delaware Corporation headquartered in Carlsbad, California, with over 300 issued and pending patents pertaining to UWB wired and wireless communications. Pulse~LINK’s CWave® UWB technology, FCC approved and commercially shipping in 2007, is a “no-new-wires” solution that delivers up to Gigabit data rates over coax and wireless networks from the same chipset, providing consumers with the unprecedented ability to distribute high quality multimedia content throughout the home. CWave® solutions support simultaneous operation of 1394, Gigabit Ethernet, and HDMI over coax and wireless connections. For additional information about Pulse~LINK, Inc., please visit: http://www.pulselink.net.

Forward-Looking Statements: Any statements contained in this release that are not historical facts are forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. All forward-looking statements rely on assumptions and are subject to various risks and uncertainties that could cause actual results to differ materially from expectations.

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